{"id":4025,"date":"2025-12-23T08:59:29","date_gmt":"2025-12-23T11:59:29","guid":{"rendered":"https:\/\/ellotv.com.br\/site\/?p=4025"},"modified":"2025-12-23T09:01:47","modified_gmt":"2025-12-23T12:01:47","slug":"havaianas-perde-ate-r-200-milhoes-em-valor-de-mercado-apos-polemica-com-campanha-publicitaria","status":"publish","type":"post","link":"https:\/\/ellotv.com.br\/site\/2025\/12\/23\/havaianas-perde-ate-r-200-milhoes-em-valor-de-mercado-apos-polemica-com-campanha-publicitaria\/","title":{"rendered":"Havaianas perde at\u00e9 R$ 200 milh\u00f5es em valor de mercado ap\u00f3s pol\u00eamica com campanha publicit\u00e1ria"},"content":{"rendered":"<p>As a\u00e7\u00f5es da Alpargatas (ALPA4), empresa controladora da marca de chinelos Havaianas, sofreram uma desvaloriza\u00e7\u00e3o significativa na Bolsa de Valores brasileira (B3) nesta segunda-feira (22), refletindo a repercuss\u00e3o negativa de uma recente campanha publicit\u00e1ria lan\u00e7ada pela marca.<\/p>\n<p>Queda nas a\u00e7\u00f5es e perda de valor<\/p>\n<p>No preg\u00e3o desta segunda-feira, os pap\u00e9is da Alpargatas chegaram a recuar cerca de 3,2% no in\u00edcio das negocia\u00e7\u00f5es e fecharam com queda de aproximadamente 2,7% em rela\u00e7\u00e3o ao fechamento anterior. Essa oscila\u00e7\u00e3o fez com que a empresa perdesse cerca de R$ 200 milh\u00f5es em valor de mercado, segundo dados divulgados pelo UOL e outros ve\u00edculos de imprensa.<\/p>\n<p>Na pr\u00e1tica, isso significa que o valor total das a\u00e7\u00f5es da Alpargatas \u2014 que gira em torno de R$ 7,3 bilh\u00f5es \u2014 foi reduzido no preg\u00e3o em fun\u00e7\u00e3o da avers\u00e3o de investidores diante da situa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a\u00e7\u00f5es da Alpargatas (ALPA4), empresa controladora da marca de chinelos Havaianas, sofreram uma desvaloriza\u00e7\u00e3o significativa na Bolsa<\/p>\n","protected":false},"author":2,"featured_media":4026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havaianas perde at\u00e9 R$ 200 milh\u00f5es em valor de mercado ap\u00f3s pol\u00eamica com campanha publicit\u00e1ria - Ello TV<\/title>\n<meta name=\"description\" content=\"As a\u00e7\u00f5es da Alpargatas (ALPA4) caem na B3 ap\u00f3s repercuss\u00e3o negativa de campanha publicit\u00e1ria das Havaianas, resultando em perda de cerca de R$ 200 milh\u00f5es em valor de mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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