{"id":5545,"date":"2026-04-06T10:42:37","date_gmt":"2026-04-06T13:42:37","guid":{"rendered":"https:\/\/ellotv.com.br\/site\/?p=5545"},"modified":"2026-04-06T10:42:37","modified_gmt":"2026-04-06T13:42:37","slug":"globo-fecha-22-patrocinios-e-vai-faturar-r-2-bilhoes-com-a-copa-do-mundo-de-2026","status":"publish","type":"post","link":"https:\/\/ellotv.com.br\/site\/2026\/04\/06\/globo-fecha-22-patrocinios-e-vai-faturar-r-2-bilhoes-com-a-copa-do-mundo-de-2026\/","title":{"rendered":"Globo fecha 22 patroc\u00ednios e vai faturar R$ 2 bilh\u00f5es com a Copa do Mundo de 2026"},"content":{"rendered":"<p data-start=\"62\" data-end=\"234\">O <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Grupo Globo<\/span><\/span> j\u00e1 garantiu um faturamento estimado em R$ 2 bilh\u00f5es com a comercializa\u00e7\u00e3o das transmiss\u00f5es da <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Copa do Mundo FIFA 2026<\/span><\/span>.<\/p>\n<p data-start=\"236\" data-end=\"437\">Segundo informa\u00e7\u00f5es da coluna F5, da <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Folha de S.Paulo<\/span><\/span>, a emissora fechou 22 acordos de patroc\u00ednio, consolidando um dos maiores projetos comerciais da hist\u00f3ria do torneio no Brasil.<\/p>\n<h3 data-section-id=\"5p5c7t\" data-start=\"439\" data-end=\"468\">Grandes marcas no projeto<\/h3>\n<p data-start=\"470\" data-end=\"492\">Do total de contratos:<\/p>\n<ul>\n<li>12 marcas ocupam as cotas principais<\/li>\n<li>10 empresas participam nas cotas de apoio<\/li>\n<\/ul>\n<p data-start=\"581\" data-end=\"625\">Entre os patrocinadores est\u00e3o gigantes como:<\/p>\n<ul>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Ambev<\/span><\/span><\/li>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Ita\u00fa Unibanco<\/span><\/span><\/li>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazon<\/span><\/span><\/li>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">BYD<\/span><\/span><\/li>\n<\/ul>\n<h3 data-section-id=\"kfb72x\" data-start=\"795\" data-end=\"849\">OpenAI estreia como patrocinadora na TV brasileira<\/h3>\n<p data-start=\"851\" data-end=\"1056\">Um dos destaques \u00e9 a entrada da <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">OpenAI<\/span><\/span> como patrocinadora. A criadora do ChatGPT teria investido cerca de R$ 60 milh\u00f5es, marcando uma estreia in\u00e9dita na televis\u00e3o brasileira.<\/p>\n<h3 data-section-id=\"ffa642\" data-start=\"1058\" data-end=\"1094\">Expectativa de audi\u00eancia gigante<\/h3>\n<p data-start=\"1096\" data-end=\"1281\">A aposta da Globo est\u00e1 no enorme alcance do Mundial, especialmente nos jogos da Sele\u00e7\u00e3o Brasileira. A expectativa \u00e9 ultrapassar 100 milh\u00f5es de pessoas impactadas nas partidas do Brasil.<\/p>\n<p data-start=\"1283\" data-end=\"1440\">Ao todo, o grupo exibir\u00e1 55 jogos em suas plataformas durante o torneio, refor\u00e7ando a Copa do Mundo como o principal ativo esportivo da televis\u00e3o brasileira.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Globo j\u00e1 garantiu um faturamento estimado em R$ 2 bilh\u00f5es com a comercializa\u00e7\u00e3o das transmiss\u00f5es da<\/p>\n","protected":false},"author":2,"featured_media":5546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-5545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Globo 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