{"id":5559,"date":"2026-04-07T08:44:55","date_gmt":"2026-04-07T11:44:55","guid":{"rendered":"https:\/\/ellotv.com.br\/site\/?p=5559"},"modified":"2026-04-07T08:44:55","modified_gmt":"2026-04-07T11:44:55","slug":"heineken-aposta-em-inovacao-e-lanca-cerveja-triplo-zero-sem-alcool-acucar-e-calorias","status":"publish","type":"post","link":"https:\/\/ellotv.com.br\/site\/2026\/04\/07\/heineken-aposta-em-inovacao-e-lanca-cerveja-triplo-zero-sem-alcool-acucar-e-calorias\/","title":{"rendered":"Heineken aposta em inova\u00e7\u00e3o e lan\u00e7a cerveja \u201ctriplo zero\u201d sem \u00e1lcool, a\u00e7\u00facar e calorias"},"content":{"rendered":"<p data-start=\"57\" data-end=\"291\">A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Heineken<\/span><\/span> anunciou o lan\u00e7amento da Heineken 0.0 Ultimate, nova vers\u00e3o da sua linha de cervejas sem \u00e1lcool que chega ao mercado com uma proposta ainda mais ousada: zero \u00e1lcool, zero a\u00e7\u00facar e zero calorias.<\/p>\n<p data-start=\"293\" data-end=\"470\">O produto refor\u00e7a a estrat\u00e9gia global da marca de atender consumidores que buscam participar de momentos sociais sem abrir m\u00e3o do bem-estar e de um estilo de vida mais saud\u00e1vel.<\/p>\n<h3 data-section-id=\"cnpvr6\" data-start=\"472\" data-end=\"503\">\ud83c\udf0d Lan\u00e7amento internacional<\/h3>\n<p data-start=\"505\" data-end=\"559\">A novidade ser\u00e1 lan\u00e7ada inicialmente em tr\u00eas mercados:<\/p>\n<ul>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Estados Unidos<\/span><\/span><\/li>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Pol\u00f4nia<\/span><\/span><\/li>\n<li><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Holanda<\/span><\/span><\/li>\n<\/ul>\n<p data-start=\"687\" data-end=\"785\">A escolha acompanha o crescimento acelerado da categoria de bebidas sem \u00e1lcool em diversos pa\u00edses.<\/p>\n<h3 data-section-id=\"17xazm0\" data-start=\"787\" data-end=\"823\">\ud83d\udcc8 Evolu\u00e7\u00e3o de um produto global<\/h3>\n<p data-start=\"825\" data-end=\"963\">A nova vers\u00e3o \u00e9 uma evolu\u00e7\u00e3o da Heineken 0.0, que j\u00e1 est\u00e1 presente em 117 pa\u00edses e consolidou a marca como uma das l\u00edderes desse segmento.<\/p>\n<h3 data-section-id=\"19lphnj\" data-start=\"965\" data-end=\"1004\">\ud83c\udf7a Experi\u00eancia sensorial preservada<\/h3>\n<p data-start=\"1006\" data-end=\"1091\">Segundo a empresa, a Heineken 0.0 Ultimate mant\u00e9m caracter\u00edsticas marcantes da marca:<\/p>\n<ul>\n<li>Notas frutadas<\/li>\n<li>Aroma suave de l\u00fapulo<\/li>\n<li>Corpo maltado leve<\/li>\n<\/ul>\n<p data-start=\"1161\" data-end=\"1274\">Tudo isso adaptado a uma proposta ainda mais alinhada ao p\u00fablico que busca equil\u00edbrio entre socializa\u00e7\u00e3o e sa\u00fade.<\/p>\n<h3 data-section-id=\"xplbzp\" data-start=\"1276\" data-end=\"1316\">\ud83c\udfaf Foco no novo perfil de consumidor<\/h3>\n<p data-start=\"1318\" data-end=\"1458\">A CEO da Heineken nos EUA, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Maggie Timoney<\/span><\/span>, destacou que o lan\u00e7amento amplia o portf\u00f3lio em uma categoria em expans\u00e3o.<\/p>\n<p data-start=\"1460\" data-end=\"1718\">Com mais de 13 milh\u00f5es de caixas vendidas da vers\u00e3o 0.0 apenas no mercado americano, a marca aposta no crescimento impulsionado por tend\u00eancias como o movimento \u201csober curious\u201d, que incentiva a redu\u00e7\u00e3o do consumo de \u00e1lcool sem abrir m\u00e3o da conviv\u00eancia social.<\/p>\n<h3 data-section-id=\"x90vd2\" data-start=\"1720\" data-end=\"1748\">\ud83d\udccc Estrat\u00e9gia de mercado<\/h3>\n<p data-start=\"1750\" data-end=\"1793\">A Heineken 0.0 Ultimate mira especialmente:<\/p>\n<ul>\n<li>P\u00fablico jovem<\/li>\n<li>Consumidores focados em sa\u00fade<\/li>\n<li>Pessoas que buscam equil\u00edbrio entre rotina e lazer<\/li>\n<\/ul>\n<p data-start=\"1902\" data-end=\"2008\">O lan\u00e7amento refor\u00e7a uma mudan\u00e7a no comportamento global, em que bem-estar e socializa\u00e7\u00e3o caminham juntos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Heineken anunciou o lan\u00e7amento da Heineken 0.0 Ultimate, nova vers\u00e3o da sua linha de cervejas sem \u00e1lcool<\/p>\n","protected":false},"author":2,"featured_media":5560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-5559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken aposta em inova\u00e7\u00e3o e lan\u00e7a cerveja \u201ctriplo zero\u201d sem \u00e1lcool, a\u00e7\u00facar e calorias - Ello TV<\/title>\n<meta name=\"description\" content=\"Heineken lan\u00e7a 0.0 Ultimate, cerveja sem \u00e1lcool, a\u00e7\u00facar e calorias, apostando no p\u00fablico que busca sa\u00fade e equil\u00edbrio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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